Fashion & Lifestyle Society

Freelance, Western University

About the project

In my mind, the main rule of fashion is that there are no rules.

That’s what made creating graphic pieces for Western University’s Fashion & Lifestyle Society so appealing to me. As a Graphic Designer on the Communications team, I was tasked with creating original graphic material to promote fashion shows, bar nights and social events on social media and around the universities campus. All of which featured the incredible photography produced by the club. My personal goal was to create a more consistent and coherent overall feel of the club through the graphics I created.

My two years on the team provided me the opportunity to push my designs in unconventional directions by playing around with typography and unusual photo cropping. It was an unforgettable experience to be surrounded by such a diverse group of creative people, and to be just a small part of such a unique club.